In detail: Growth by Market Penetration
The easiest way to grow your business is by selling more of what you already sell to the customers you already sell to. How to go about it?
The easiest way to grow your business is by selling more of what you already sell to the customers you already sell to. How to go about it?
Breaking into new markets with new offerings and new customers is difficult. Making the most of what you already know will help.
Winning new business is difficult. This post suggests information you can gather from existing operations to help make your life easier.
Your business is going well, customers and staff are happy. But what next? What are the next steps in growing your business?
No-one knows your business better than you, your staff, your customers and channel partners. Here's how to make the most of that know how.
Having spent my entire career working with business partners of one sort or another, it is second nature to me. I realise it’s not the...
My last blog post ("How do we win-win-win?") discussed getting to, and maintaining, a win-win-win position between suppliers, channel...
The term "win-win" will be familiar to most people. It's one of those management speak phrases that has been used so much it's in danger...
One thing is for sure; they're not made from flour and water. But sometimes companies think it's not that much more difficult! In many...
You're attracted by the idea of growing your business through channel partners. You've already figured out that partners can complement...
So, you've successfully built some great channel partnerships. You may also have a successful direct sales channel. But perhaps there...
My blog post "Where to start growing a business?" described the application of a traditional Ansoff Matrix to the tricky question of...
We've all participated in, and most likely, initiated countless analyses of Strengths, Weaknesses, Opportunities and Threats (SWOTs). ...
How many times have you heard this? And how many times has it turned out to be true? I'm not talking about the well known TV series but...
Change can be daunting and it's easily put off for another day. But most businesses cannot afford not to change and grow; new ideas and...