Recipes for Growth

Methodologies for growing your business

Market Analysis and Positioning

Understanding Your Business

We work to understand and appreciate your business; its existing position and assets.  Existing companies possess a veritable treasure trove of market knowledge gathered during your times of successful business:

• Information regarding customers gleaned from years of interactions, including likes and dislikes.  

• Information regarding products evaluated, sold, delivered and serviced.

• Information regarding customers’ preferences and experiences with products i.e. the interaction between the customers your company has and the products your company sells.

• Information regarding your sellers and sales experiences.

• Information regarding your channel partners and their experiences.

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This hard-won data is the best possible market research to steer your company in its future direction.  We work with you to collate, understand and appreciate all of the available information to provide the foundation for creating your action plan.

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For further reading, click here for my blog post "Looking for growth?  It's in your hands!" which discusses the information which can be useful when looking to develop your business.  To understand more about how we do this, please get in touch by following the link below.

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